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IMEX declares new purpose for 2017: Reimagines key education programmes

Meeting and event professionals can learn ‘How to plan with deeper meaning, innovation and insight in mind’ as part of Purposeful Meetings, the new IMEX Talking Point and focus of IMEX in Frankfurt this May. The new Talking Point, which reflects an industry shift towards delivering ‘memorable moments’ instead of meetings, and ‘experiences’ not events, will be explored throughout the show, which takes place 16 – 18 May is in addition to the education programme and its ten tracks, many networking events and extensive exhibition. Carina Bauer, CEO, IMEX Group, explains: “Any event planner who cares about their craft and truly wants to have a competitive edge will be excited to dig deeper into the IMEX Purposeful Meetings Talking Point. “Our chief focus is always going to be on bringing buyers and sellers together, face to face, in the most efficient and enjoyable way possible. But, from a strategic point of view, having an annual IMEX Talking Point, or headline theme, will inject more immediacy, stronger direction and a clearer distinction between each show year to year.”

Santa Cruz de Tenerife, amazing locations, venues and hotels for all kind of events

Meeting in Santa Cruz de Tenerife The brand "Meeting in Santa Cruz de Tenerife” focuses on offering and attract MICE events to the capital of Tenerife, and coordinates the spectacular alternatives that exist in this city, offering the best solutions for anyone who wants to organize any type of event. On this regard, Santa Cruz de Tenerife has unique venues for such purposes, with first class accommodation facilities and excellent climate throughout the year. Due to its climate, infrastructure and rich arquitecture, Santa Cruz de Tenerife is the ideal choice for any event.

IN TOURS Portugal – Destination Management Company since 1995

IMEX: Innovative ideas and inspiration, business-boosting connections and networking all find a home at IMEX in Frankfurt

An expanded hosted buyer programme, more exhibitors and new educational features will create more opportunities to do business and learn about key trends at IMEX in Frankfurt this year.

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